My Background

With 15 years of experience in media, I've navigated the ever-evolving landscape of the automotive industry. My journey has been filled with creativity, challenges, and a passion for making a real impact. Welcome to my corner of the internet—where I share my story and the insights I've gathered along the ride.

Throughout my career, I've always been fascinated by how we interact with media and technology. Whether we're being entertained, informed, or educated, the way content captures our attention has always been key. Successful brands know this, and how to make meaningful connections with their audiences, and I love exploring the strategies that make that happen.

Social Media Manager,
Rebuild Group

2018 – 2019

National Media Manager,
Jeep brand, Stellantis

July 2019 – Present

From working in the early days of the web, learning SEO/SEM, coding HTML, executing web design, I've always had a curiosity about how larger media campaigns work and why we see what we do.

That curiosity led me to earn a B.A. in Marketing and take on roles in media research, digital strategy, and social media publishing. From those early days to now having planned and executed over $1-2 billion in media for national brands.

Effective marketing goes beyond simply selling a product—it’s about telling a story, creating an experience, and giving people real value.

It’s about building a cohesive universe of brand touchpoints that resonate and make people feel seen and understood. This is the kind of work that keeps me excited every day and I’m grateful to be able to share that passion here.